“In 1997 or so, yoga emerged as an activity that was both accessible and non-competitive for its participants. It showed up at a time when women recognized the benefits of decompressing and living in the moment. Yoga provided the same great feeling as snowboarding or surfing but could be done in an hour and a half and close to home.
Ultimately, lululemon was formed because female education levels, breast cancer, yoga/athletics, and the desire to dress feminine came together all at one time. lululemon saw the opportunity to make the best technologically advanced components for the Super Girl market.”